Wednesday, November 16, 2011

How Heinz continues to celebrate veterans

While many celebrated Veterans Day last week, I couldn't help but wonder how I could show my respect and support for the military. I mean, it's like what someone said to me about Valentine's Day, "I don't need a holiday to send flowers." The thought was more fleeting as the day came and went; but as fate would have it, we found ourselves seated for dinner at a local chain when the answer materialized in the form of a ketchup bottle.

The condiment company best known for french fry dipping is currently promoting "Our Turn To Serve", a witty foodservice play on words. They've teamed up with the USO and Wounded Warrior project and provided a way to give thanks to men and women serving around the world. There are two interactive methods available.

Their digital postcard option pulls up a handful of patriotic backgrounds for the choosing. With a message, it can be emailed to an active service member or veteran. Once sent, Heinz will donate 57-cents in support of the Wounded Warrior Project. The second option is a one-click gesture. Just "Like" them on Facebook, and the same amount will be given, up to $200,000. Data charges may apply if using your phone.

In Next Iron Chef (Super Chef edition) fashion, Heinz presents a patriotic plate of thanks, done two ways.

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